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When deciding whether to add wide-format systems, Signs Now's R&D department considered two criteria: Does the technology reduce labor, and does it provide the franchises with a new product line for existing accounts? In both cases, the answer was yes. In fact, in Baragar's opinion, wide-format systems give print buyers a unique product that is too big to ignore.
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- Companies:
- Hewlett-Packard
- Xerox Corp.
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