Wide-format Printing Widens the Market

Consider Insync.Media in California. With its Hewlett-Packard and ENCAD wide-format printers, the company has output everything from digital proofs to comps for boxes. Insync.Media even discovered an unmined vein in the annual report market.

During annual report season, top executives across the country line up to get their photos taken. Once developed, the photographs are often scanned, saved in a Quark document, then printed in annual reports. Afterwards, the original prints get filed away, the digital images are archived. The pictures have served their only purpose. What else can you do with them?