Wide-format Printing Widens the Market

Bill Hobbs, the owner of Archetype in Riverside, CA, tried selling a similar service. Located on University of California's campus, Archetype, a provider of color copying and graphic design, offered to blow up graduation photos on its Hewlett-Packard DesignJet 2000CP. However, Hobbs quickly learned that recent college graduates don't carry as much disposal income as corporate executives.