Wide-format Printing Widens the Market

"They don't have any spare cash," he says.

Apparently, they aren't alone. Hobbs admits that business has been rather slow for his wide-format machine, which he added in October. He points out that he has needed time to get accustomed to the system and its software.

Now, having grown slightly more comfortable with the machine, Hobbs is stepping up the intensity. He's finding new ways to market the service. For example, he is using the system to print mission statements for companies, which, in turn, post them on their walls. These huge displays grab attention and serve as reminders of the company's goals.