Wide-format Digital Printing: Wide Open to the Opportunities

BEAUTY IS in the eye of the beholder, but so too can be opportunity. Graph Expo 2003 was the first show at which the Graphic Arts Show Co. dedicated a portion of the show floor to digital wide-format printing and designated it the Wide Format Pavilion. While this featured area has been a staple ever since, only a minority of commercial printing operations have pursued the business sector as of yet.