Wilen Group Announces Digital Printing Technology Acquisition and Strategic Hire
Wilen Group, in Deerfield Beach, Florida, announced that they have signed a major agreement to acquire multiple Advantage 2200 Inkjet Web state-of-the-art digital printing platforms from HP, Inc. This strategic investment in cutting-edge technology cements Wilen's position at the forefront of trigger-based direct mail.
The new Advantage A2200 digital printing platforms represent the latest advancements in the industry, ensuring unparalleled quality and efficiency in direct mail production. This investment underscores and aligns with Wilen's commitment to innovation and excellence, providing clients with the most effective and impactful marketing solutions available.
The company is also thrilled to announce the hire of Summer Hahnlen, formerly of LOB, as their VP of Performance Marketing. This significant addition to the team is the first in a series of major hires and equipment acquisitions planned for the near future, reinforcing Wilen's industry dominance.
“The synergy of exceptional talent, cutting-edge technology, a vertically integrated agency, and a nationwide mail platform enables us to deliver the highest performing direct mail and marketing campaigns in the industry,” said Paul Caravello, President of Wilen. “Buying equipment is just one piece of the puzzle in becoming a leader in trigger-based direct mail. Our unique advantage comes from our seamless integration of agency services and manufacturing capabilities. We are delighted to welcome Summer Hahnlen to our team. Her extensive expertise will enhance our capabilities and drive superior performance across all our marketing and mail efforts.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.
