William L. Davis - Donnelley's Number-one Son

When customers think of printing as a commodity, they expect lower prices. To charge a premium, printers must demonstrate what they truly provide. Subtract the quality and timeliness that good printers add to the equation, and customers aren't left with much of a product.

"It's important that we find and emphasize the appropriate way to stress the value we bring to our marketplace and our customers," Davis maintains.