William L. Davis - Donnelley's Number-one Son

Not that R.R. Donnelley generates all business ideas from within. The company also develops services by talking to those who matter most: print buyers.

On occasion, customers may request non-print services. As a result, R.R. Donnelley may explore these opportunities—although ink on paper will still receive the most attention. Davis is vehement that R.R. Donnelley & Sons will not introduce non-print services unless they directly satisfy stated customer needs or complement ink-on-paper products.