William L. Davis - Donnelley's Number-one Son

SENDD allows clients to manipulate their files behind R.R. Donnelley's firewall. Users download their digital documents, work on them, then upload the revamped files. In the future, SENDD will even permit online editing.

Despite the success of SENDD and other Internet-based products, R.R. Donnelley has decided to tread the World Wide Web cautiously. Rather than unleash a wave of products in the hopes that some will float, the company will slowly launch Web services that fit into its overall strategic plan. Davis believes that printers in a rush to surf the 'Net tend to wipe out.