‘The Refrigerator’ Helps Promote Edison Litho’s Very-Large-Format Press

“We wanted to stand out at the show, and what better way to promote our large-format capability, but to have a celebrity football player at our booth,” says Joe Ostreicher, Edison Litho’s vice president. “We chose William ‘The Refrigerator’ Perry because he personifies everything about Edison Litho: perfection, a winner who will go the extra mile, and a high-quality player with a superb large-format size.”