Winchester Printers: Old School, New Profit Tricks

Wide-Format: A Game Changer

Speaking of hybrids, the EFI Rastek H652 UV wide-format inkjet printer has the potential to be a significant game changer for Winchester Printers. It can drive more large-format signage, including banners, signs, and wall and window graphics. Best of all, Winchester Printers can sell through their direct mail customers, as well as copy shops and other small printers—firms that wanted to offer large-format signage, but could not commit to the investment.