Winchester Printers: Old School, New Profit Tricks

Online Storefronts Build Loyalty

Within two years, Winchester posted 200 variable products on the site that serves a company with 1,400 users. A second client was obtained shortly after, and Casella notes the experience was much simpler and, to date, even more profitable than the original site.

Online storefronts is one area in particular where the potential for growth is unlimited. Winchester has also purchased around 10 URLs with the express purpose of putting together targeted business-to-consumer sites.