Winchester Printers: Old School, New Profit Tricks

"The days of printing contracts are long gone," Casella remarks. "These sites help lock in a customer a little deeper as opposed to using a conventional printing procurement site. When you have someone locked in to a busines-to-business site, you basically are guaranteeing the quality of the print output, the turnaround factor, and the ease of ordering and personalization. That customer becomes comfortable with what you're producing, which in turn allows you to build on that relationship."