Winchester Printers: Old School, New Profit Tricks

Ron Hottle points out that even though his printing plant is filled with employees who boast 20-year employment service pins—including some who began their careers there as teenagers—they are unfazed by the onslaught of new technology offerings. In fact, the workers embrace the challenge.

"We're in a customer-driven industry," Ron Hottle concludes. "You can have a customer walk in today with a job request you've not seen before and ask you if you can produce it. We kind of lie to 'em and say 'yeah', then go out and quickly buy the equipment to do it." PI