Winchester Printers: Old School, New Profit Tricks

Also, touching down in about a month is a refurbished (2000-era) four-color, 40˝ Heidelberg Speedmaster SM 102 sheetfed press. It is a first of sorts for Winchester Printers: a full-size, four-color press. The shop had boasted a two-color, 40˝ and a number of half-sized Speedmasters.

So, while the company has changed with the times—and what 120-year-old firm could survive without adapting—there is still an allegiance to sheetfed offset because, as Chris Hottle will attest, it still pays grandfather's rent. Saddlestitched books lead the way in terms of dollar volume at Winchester, followed by brochures and mailers. Pocket folders are popular among clients, and much of what the company prints is marketing materials that end up in the mailstream. To a lesser extent, Winchester still fires up its two-color Heidelberg Printmaster 46 half-size presses to churn out envelopes and letterhead.