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Print in the Mix

Cross-Channel Commerce: The Consumer View

In the fall of 2009, MarketTools surveyed more than 1,000 U.S. consumers to find out how frequently consumers use multiple channels to browse, research and purchase a broad range of products and services. The channels surveyed included Websites, brick-and-mortar stores, catalogs, mobile devices and customer service representatives. In addition, the survey studied consumers' reactions to the experiences found using different shopping channels.