Winterberry Group Reports Direct Mail Spending and Volume In Steep Decline

The white paper, entitled A Channel in Transformation: Vertical Market Trends in Direct Mail 2009, is the New York-based consulting firm’s fifth annual study of trends in direct mail media. Based upon feedback provided through hundreds of interviews with executives from throughout the industry (including both mailers and the service providers who support their campaigns), it explores macro trends, unique production sector issues as well as developments specific to one or more vertical markets.