WIRED Delivers First-Ever NFC-Enabled Print Advertisement

Once the NFC advertisement is activated, the user can explore the mobile website’s interactive videos that demonstrate Enform’s capabilities.

“WIRED introducing the first NFC-enabled ad could only be made possible by bringing together the creative minds at Lexus with our reputation for pushing the envelope with emerging technologies and ideas,” said WIRED VP and Publisher Howard Mittman. “The WIRED world moves at an extraordinary speed, and this shows how we continue to work with our partners to ensure we all remain on the cutting edge.”