Wisconsin Printers — Serious ’Bout Their Printing

Differen­tiate. . .and Compete

Minnesota touts itself as the “Land of 10,000 Lakes,” but Wisconsin is home to more than 1,000 printers. With several neighboring states also boasting some of the country’s top printing firms, competition is über-competitive for a market share that is being compromised by electronic and alternative media. How do Wisconsin’s leading printers keep from getting caught under the Midwestern crunch? Read on: