Wisconsin Printers — Serious ’Bout Their Printing

“Our sales approach is very investigative and consultative. Our goal is to be the easiest printer to do business with in the country...and we will expand our services according to our customers’ and prospects’ needs. As their businesses and markets change, our business will change.”

Joel Quadracci, Quad/Graphics: “The reality of today’s marketplace is that consumers have more communications choices than ever. So we must find ways to fortify print’s strength in a multi-channel world. At Quad/Graphics, we’re making print more immediate, more targeted and more relevant to individual recipients on a mass scale by employing industry-leading personalization technology and data expertise. We’re making print more measurable, too, which enables us to show our clients the medium’s overall value.