Wisconsin Printers — Serious ’Bout Their Printing

Chris Carpenter, Royle Printing: “Like so many businesses and industries, print is a very, very competitive space. Successful printers focus on the markets and customers they serve—understanding their needs and developing communication and distribution solutions to help them achieve their goals. We don’t push print so much as we present tools and solutions. We’ve also tried to remain very nimble and flexible, while also staying current with equipment and technology. Printing can be a very capital-intensive business; it’s critical that companies make the right choices on equipment and technology. A mistake can be quite painful.