Shutterfly Acquires Former Williamson Subsidiary

Originally formed as a subsidiary of Williamson Printing, WMSG began independent operations in 2005. The transaction, which closed Nov. 5, was structured as an asset purchase for $6 million cash.

“We’re excited to combine WMSG’s data management and marketing analytics capabilities with Shutterfly’s state-of-the-art manufacturing resources. Together, we believe we can bring efficient, scalable end-to-end variable digital marketing solutions to direct marketing campaigns of any size and scope,” said Jeffrey Housenbold, president and CEO of Shutterfly. “The WMSG team brings a wealth of experience delivering high-ROI direct marketing campaigns and other print-on-demand services that will greatly benefit our existing commercial clients and help enable accelerated growth in this large and growing market.”