WMSG Adds Six Kodak Nexpress 2500 Presses to Meet Needs of VDP Direct Marketing Programs

WMSG has been at the forefront of variable data printing, recognizing the power of personalization to create high impact pieces that catch the attention of busy consumers who receive hundreds of marketing messages each day.

“Our clients see the value of VDP in achieving results. Volumes sometimes start small but jump dramatically as clients see the ROI,” Liszewski said. “VDP programs will never be price competitive with traditional print and mail methods, so the returns must compensate for the cost. Our value to our clients is our experience in working in all areas of a client’s direct marketing program, including development, analytics, creative consultation, production and delivery.”