WOA 04 -- Getting a Jump On Drupa 2004

PI: Most prepress manufacturers seem to be jumping on the alternative screening—stochastic, hybrid, etc.—bandwagon and will have systems on display at Drupa. Are printers and their customers likely to buy into it?

CARLSON: We print some stochastic jobs currently and a few of our customers are jumping on the bandwagon with us. Printers need to understand their alternative screening method of choice and have proper control of their color management and pressroom processes before they get started. It also requires training the sales staff and customers to accurately determine which jobs will benefit from the screening change. For these reasons there will be a barrier for some printers and customers, but I don't think this is a trend that will end anytime soon.