WOA 06 Special Report — Rolling With the Changes

The major forces—good and bad—shaping web offset’s near-term future are already widely known. Unfortunately, there are more questions than answers when it comes to figuring out the best strategy for dealing with the challenges. The issues touch on technology, marketing and management.

Building on his earlier comments, Pontillo says, “Right now I see the industry struggling with its identity. It has become about more than just print.”