WOA 06 Special Report — Rolling With the Changes

“You can do more versioning (with on-press auto-transfer), but I’m not sure that does any more for you than doing it on the bindery line. The technology has a place, but it’s not the same as being able to digitally print an individual catalog for every recipient,” he explains.

“What we are seeing across the markets, both for catalogs and magazines, is a continuing reduction in pages, Lamparter continues. “If paging is coming down and versioning is going up, what does that mean for wide webs?”