WOA 06 Special Report — Rolling With the Changes

Other trends that continue to buffet printers in this market include demand for more immediacy, targeting and color, along with increasing use of lighter weight papers, Holliday says. “If all that isn’t enough, there’s continuing price pressure.”

Run lengths are declining, not just by five or 10 percent, but more like 50 percent when version changes are factored in, he adds. “That puts a premium on makeready speed enabled by presetting.”