WOA 06 Special Report — Rolling With the Changes

Competition has made response time an even more critical issue. He still finds it striking that the industry went from just talking about direct-to-plate technology to near 100 percent adoption in such short order.

“Web printers have to continually focus on process improvement and optimization,” advises the industry exec. “Printers know how to do that, though. Where they need help is with diversification and what comes next.”