WOA 06 Special Report — Rolling With the Changes

Looking out over the slightly longer term—five or 10 years and beyond—Pontillo sees an increasingly more critical concern.

“The industry as a whole needs to be communicating with the next generation coming up about getting into this business. Print doesn’t have the standing as a career like it once did. We need to reach out to this group, which is very wrapped up in the latest digital technology,” he says.