WOA 50th ANNIVERSARY -- An Industry Time Line

1992—Heidelberg debuts gapless press blankets, a major development in web offset press design and the most significant feature of Sunday Presses.

1995—An R.R. Donnelley & Sons customer, Scientific American magazine becomes the first web offset magazine to accept digital advertising. Twenty-one advertising pages from Apple Computer are delivered to the publication by the BBDO agency in Los Angeles. All ads are in digital format—as either native application files or high-resolution native scans. No film is used to produce the issue. The original digital data is used to image offset printing plates.