WOA 50th ANNIVERSARY -- Sowing The Seeds

"It really was the early days of heatset web printing in this country," notes Basore, who himself remembers—during his days working in the heatset web offset department at McCall's Printing in Dayton, OH—being told by an old-time letterpressman "Young man, get out of the heatset business."

But the pressman was wrong because the industry soon took off and so did the organization.