WOA 50th ANNIVERSARY -- Turning up The Heat

By Mark Smith

Rollin', rollin', rollin' . . . keep them presses rollin'. This submission to the Web Offset Association (WOA) slogan contest didn't make the final cut, but its catchy rhythm makes it hard to get out of your head once you've heard it. The little ditty particularly has resonance for fans of Clint Eastwood or TV westerns who hear the echoes of the "Rawhide" theme song.