WOA 50th ANNIVERSARY -- Turning up The Heat

"In the early days of web offset, not very many people were excited about its potential. It took a few dreamers, with a lot of ink under their fingernails, to really drive the process," he notes.

Holliday prefers not to name names for fear of leaving someone deserving off the list, but he says all who championed the process had an uphill struggle. "The presses weren't very good, for one, and the market didn't want the technology. The innovators really had to swim upstream, but as they say, 'the rest is history.' "