WOA 50th ANNIVERSARY -- Turning up The Heat

At the same time, variable image (VI) printing will explode—growing from six to seven percent process share to 25 percent of all printing.

By the Web Offset Association's 100th anniversary, if the group still exists, it will likely be called the Web Digital Association.

There are several technologies—from a vastly improved ink-jet to electrocoagulation and others as yet unannounced—that will result in variable imaging presses that print as fast or faster than offset, and at equal or higher quality levels.