WOA 50th ANNIVERSARY -- Turning up The Heat

However, the modern web press really came into its own in the 1950s, which coincidentally was the same decade that "Rawhide" debuted.

The early '50s also saw the rise of what was to become the Web Offset Association. Some 13 companies were represented at the first formal meeting of the group in the summer of 1953, according to the minutes.