WOA 50th ANNIVERSARY -- Turning up The Heat

Joe Abbott,

director of technical support, MAN Roland

As an industry matures, improvements in efficiency become more important than speed increases. In the case of printing, all the data indicate run lengths will continue to go down.

In order to compete with toner-based technology for very short runs and electronically delivered data, web offset needs to continue to adapt and effectively shorten its economical run length.