WOA 50th ANNIVERSARY -- Web's Balancing Act

"The commercial printing industry in general, and web offset in particular, remains a sunrise and not a sunset industry," Frick adds. "The success drivers for printers in the future will be customization, specialization and differentiation."

Sandy Alexander's Stillo see navigating the new market realities as the biggest challenge for industry members going forward. The current business conditions include a poor economy, rapidly changing technology, unskilled workers and overcapacity, he says.