WOA 50th ANNIVERSARY -- Web's Balancing Act

Keeping Focused

To keep Sandy Alexander competitive, Stillo says management will continue to focus on ways to reduce labor costs and will invest in equipment or technologies that help achieve its goals. "We also are investing in employee training," he adds.

According to Field, a central part of Continental Web's investment strategy will be implementation of digital technologies that enhance the link between its IT department and the prep, press and customer service areas. As a result, he anticipates having job information available 24 hours a day, seven days a week via the Internet.