WOA 50th ANNIVERSARY -- Web's Balancing Act

"To support a compelling value proposition, you must stay current with technology," he explains. "That doesn't mean being on the bleeding edge, but you do need to stay on the leading edge of technology. In our case, that means investing in advanced imaging systems for producing highly personalized products, adding sophisticated on-press controls and staying current with our IT systems. It also involves the timely exiting of legacy systems."