WOA 50th ANNIVERSARY -- Web's Balancing Act

Field sees the industry becoming more efficient at producing shorter runs, due to advances like the Sunday press' quick plate and blanket changing along with faster running speeds.

"Years ago, web operations needed long runs to compete," he explains. "In the future, we will see even better and faster time-saving advances that will drive costs from the process and help make our industry flexible and viable in the future. People love color and beauty. Printing, as a medium, will continue to deliver that combination."