WOA 50th ANNIVERSARY -- Web's Balancing Act

In the intervening years, Field expects the reproduction of print to be enhanced through the adoption of stochastic printing coupled with a move beyond process color to six-plus color systems, such as Pantone Hexachrome.

"Also, the process will be used to produce small runs targeted to individuals. It will have a look that exceeds 'high-definition TV' and it will be delivered by our 'Friendly Federal Express Carrier' seven days a week as many times a day as needed," he says.