WOA 50th ANNIVERSARY -- Web's Balancing Act

Even while we toast web offset's current vitality, there are growing concerns about the competitive potential of digital alternatives producing or replacing print. The recent economic malaise has heightened feelings of uncertainty about the future.

Facing up to challenges is nothing new for members of the web offset printing community, however. The industry's history of perseverance, adaptation and innovation is well documented by other articles in this WOA 50th anniversary tribute.