WOA 50th ANNIVERSARY -- Web's Balancing Act

"The world of printed information is under attack by a potpourri of more timely, functional and cost-effective alternative electronic media—most of which have or will have the capability of targeting individuals with personalized messages," asserts William Lamparter, president of PrintCom Consulting Group in Charlotte, NC. "These emerging, powerful information media will not kill print, but they will diminish its superiority and, in many cases, alter where, when and how print is produced. This competitive thrust is one of the drivers that will move mainstream print into the variable imaging arena.