WOA 50th ANNIVERSARY -- Web's Balancing Act

"The 50-year-out profit leaders are likely to be those printers that have morphed into broader businesses handling content so as to 'reproduce it' in any media that a customer desires," Lamparter continues. "By 2050, there will be a few printers that are expert high volume, fixed image commodity producers, and those with different shades of skill and IT capability that produce mass customized or one-off, targeted and personalized variable printed materials."