WOA 50th ANNIVERSARY -- Web's Balancing Act

Print is already supposed to be dead, reminds Richard McKrell, corporate vice president of R&D at Heidelberg Web Systems in Dover, NH.

"There have been significant developments over the last 20 years that many thought would reduce the need for ink-on-paper, but demand continues to increase. This does not appear to be a zero-sum game. The more ways we have to communicate, the more we spend on all methods of communication. The overall pie gets bigger, so the printing piece will continue to be significant," McKrell says.