WOA 50th ANNIVERSARY -- Web's Balancing Act

While the early predictions may have been over blown, the medium will increasingly have to compete with other means of communication, cautions Dick Holliday, industry consultant and founding partner of 3P Inc. in Westerly, RI.

"Internet technology is going to continue to challenge print in application after application," he says. "There will be print market segments that go by the boards as they compete more with Internet technology.