WOA 50th ANNIVERSARY -- Web's Balancing Act

"The years 2000 and 2001 were uniquely challenging, really almost anomaly years. What we are now hopefully coming out of was actually the most severe recession (or downturn) for printing—not since 1990 or '91—but in the 20-year span since 1981-82," he says.

"The emergence is going to be a process, not an event," Frick continues. "I see the recovery following more of a shallow dish, rather than a 'V' or hockey stick shape. We still have historic instability and unpredictability within the traditional printing markets.