WORK FORCE 2002 -- Building Strength

"So often programs focus on technical skills, but customer service and sales employees are often left behind. We're expanding our customer service training. We are working with them on their 'soft' skills, in addition to the technical training they need to be successful," states Morrison.

This targeted, comprehensive training program has reaped a wealth of benefits for Cadmus. "As people's skills increase, so does the quality of the work they produce. Training also helps address employee turnover because it gives workers a sense of opportunity within the company," Morrison adds. "It instills a sense of a career, not just a job, and promotes job security. They see us investing in the company and in them. It builds morale and, as a consequence, our business and revenues continue to grow."