WORKFLOW INTEGRATION -- Getting Connected

"Our asset management system provides a very fast, lightweight method for clients to index and organize their content," he notes.

The other key to the system's success is an intuitive, browser-based interface that is used across the tool set, adds Peter Forster, who heads the TANA Interactive division. "The person who is using this system, in most cases, is not going to be a graphic artist," Forster says. "We are striving to put the means of publishing into the hands of the people who have ultimate responsibility for the results, not the graphic artist."