WORKFLOW INTEGRATION -- Getting Connected

Kennickell Printing in Savannah, GA, has to overcome a geographical challenge in connecting with its customers, says Al Kennickell, president. "We sit on the coast, which means our market only extends about 180°, so we have to go further to get business."

Most of the shop's business is marketing and advertising related, and it typically works directly with marketing departments, Kennickell says. "We've worked very hard not to be a commodity producer just going after jobs. We want programs, so we've developed special services such as fulfillment, database management, online proofing and other things that make us a little unique," he explains.